Top Indian Bank Reduced Website Bounce Rate By 30% with Devnagri’s DOTA API
About Client
Our client is one of India's largest banks. They've got branches and customers spread across every corner of the country.
Challenges
With digital banking growing rapidly, banks are focusing intensely on improving their website UX. But there was one significant gap—they weren't speaking their customers' languages. Many of their users were comfortable in regional languages; however, the website was primarily in English and Hindi. That was becoming a problem, especially for customers in Tier 2 and Tier 3 cities.
Their team had tried traditional translation options before, like manual work, outsourcing, and even copy-pasting content to get it localized. But none of it scaled well. Every update on the site meant another long cycle of translation and review. It was slow and often inconsistent. Additionally, it had to handle sensitive banking terms accurately, because a mistranslation in this context can result in more than just confusion.
Solution
Our AI-powered website translation API, DOTA (Devnagri On The Air), is built for speed, accuracy, and flexibility.
We translated their site, powered by a live solution. DOTA is integrated directly into their website setup. No manual uploading. No duplicate pages.
The tool automatically handled website content translation in real-time, serving users in their preferred languages with almost no lag. All translations were powered by our AI-based machine translation engine, which had already been trained with a ton of banking-specific content in Indian languages. That gave the translations both accuracy and a natural, local feel.
Even better, their team could go into the backend dashboard, make tweaks to translations, approve suggestions, and manage languages without tech support.
Key Features
Here's what made a difference:
Plug-and-play integration.
Real-time translation delivery.
Support for all Indian Official languages.
Glossary and tone control.
Impact
After going live with DOTA, there was a 30% drop in bounce rate on regional pages. More customers finished tasks without switching to English or calling support. Users from rural areas gave positive user experience feedback on the site. Internally, the marketing and digital teams could launch campaigns faster. No more waiting for translations to catch up.
