Life Insurance Leader Sees 40% Spike in Customer Engagement Through Smart Localization
About the Client
We recently worked with a well-known life insurance provider in India. With customers from all over the country, they needed a better way to talk to people in their languages, especially regarding marketing campaigns and printed materials.
Challenges
They struggled to keep up with the volume of documents that needed to be translated into multiple Indian languages. Every campaign had brochures, policy documents, flyers—you name it.
DTP (desktop publishing) also faced errors and delays. Every piece needed to feel local, rather than resembling a rough translation lacking cultural relevance, but they faced delays.
Solution
We created a solution to these challenges and implemented our AI-powered machine translation system.
What we did:
We established a document translation workflow to automate the upload and ensure quick, high-quality translations without the back-and-forth of emails and waiting on vendors.
Our machine translation models are trained on real-world Indian language data. So the outputs weren’t just word-for-word—they made sense to people in those regions. We even tuned the translations to sound natural, keeping tone and culture in mind.
The system could keep the design of the original file intact, even after translation, saving extra work for the design team.
Key Features
Neural Machine Translation, trained for Indian languages.
Low-latency Real-time processing with low turnaround time.
Built-in DTP support, keeping layouts consistent.
An easy-to-use platform where their team could manage documents anytime.
Impact
The results were incredible. Customer engagement went up by 40%. People read and respond to regional campaigns. Customer satisfaction improved by 85%. When people get information in their language, quickly, it builds trust.
