Leading Financial Institution Improved CSAT by 25% in Non-Metro Areas with Devnagri AI Translation Solutions
About the Customer
Our customer is a leading provider of investment products and retail banking services. Their business operates primarily through documents, policy notes, investor communication, and compliance circulars.
Challenge
Every line of text matters because regulators and customers look at the fine print. With branches across metros and smaller towns, their content and communications had to be consistent across different regional languages, and say it right.
As they grew, their regional language-specific challenges started showing up:
Translations were done manually, which slowed everything down. A disclosure in English went out quickly, but its Hindi or Tamil version sometimes appeared days later.
The same word was written differently across documents, “lock-in period” in one place, “freeze term” in another. For finance, that isn’t a small mistake— it’s a risk.
Teams couldn’t keep up the pace. Thousands of documents had to be moved each month. Old methods simply didn’t scale.
Delays frustrated customers outside metros, and compliance officers were always chasing deadlines.
Solution
Our API connected straight with their document system. The moment a policy note or investor circular was created, it entered our translation stream automatically.
To avoid confusion, we collaborated with their compliance team to create a financial glossary—one master reference. Terms like NAV, maturity value, and redemption are all standardized.
AI features addressed the speed issue. Human reviewers handled accuracy. Together, it meant documents moved faster without losing regulatory sharpness.
Key Highlights
Impact
The difference showed up right away.
