Devnagri's DOTA Web Enables Multilingual Access to Government Website Enhancing Citizen Engagement

About the Customer

The customer is a central government platform intended to make its services accessible to its services for citizens who do not understand English. Many of the population opts for information on the website in their language as per the norms set by the government. The aim was to make it accessible in various regional languages for each citizen who accesses the website and promote inclusivity for individuals who speak native languages.

Problems:

• A significant section of the Indian population speaks regional languages and may not be fluent in English. If the platform is unavailable in local languages, many citizens would be deprived of access to services.
• The government had made it mandatory that websites should be available in regional languages, and this requirement became a legal necessity.
• By making the website available in 11 regional languages, the government could increase user engagement by serving large populations more feasibly and ensuring higher participation rates from diverse citizens.
  

Implementation:

• Devnagri proposed a DOTA (Devnagri on the Air) website translation tool, which allows for translating dynamic content on the website into 11 regional languages.
• It was designed to focus on security, ensuring that all data processed during the translation was safeguarded. 
• It enabled automatic and scalable translations without compromising the integrity and safety of the platform’s sensitive data.

Key Features of Our Solution

Devnagri’s implementation process involved several key steps:

• The DOTA platform was integrated into the website to ensure seamless dynamic content translation. The platform enabled translation into 11 regional languages (Assamese, Bengali, Kannada, Marathi, Odia, Malayalam, Hindi, Bengali, Tamil, Punjabi, and Gujarati), covering the most widely spoken languages across India, ensuring the maximum number of citizens could engage with the website.
• Devnagri ensured that all translations adhered to the highest security standards, preventing data breaches and ensuring compliance with governmental data protection norms.
• Since the content on the website is dynamic, Devnagri ensured that the DOTA platform could handle the real-time translations so that any new update to the site would be appropriately reflected and transmitted in all the supported languages immediately.

Impact:

Users who speak only regional languages found surfing and using the platform far easier.

• With the website available in 11 regional languages, the website with more diverse linguistic content saw shifting organic traffic from 20.35 Mn to 50+ Mn.
• DOTA resulted in the translation feature providing 75% higher engagement and satisfaction through more people being able to understand and participate in government initiatives.