Devnagri’s Layer Cut Policy Translation Timelines by 3X for a Leading Insurance Platform
We worked with one of India’s most recognized online insurance marketplaces. It serves millions of customers who search, compare, and purchase every kind of insurance policy for life, motor, term, and health. Behind the platform’s interface, there’s a massive operational layer that keeps documents, contracts, and compliance notes in sync across dozens of insurers.
The Challenge
The client faced three recurring challenges:
Compliance pressure. Regulators expect policies in local languages. Managing that at scale proved highly complex because each product line came with hundreds of variations.
Customer trust. A growing share of their buyers came from Tier-2 and Tier-3 cities. Most of them preferred reading in Hindi or another local language, but the documents were still in English. This gap led to customer confusion, increased support calls, and slower conversions.
An outdated workflow slowed progress. Their translation process was largely manual. Every new version meant formatting tables again, fixing numbering, and checking annexes. It slowed down launches and consistently pushed the operations team against tight deadlines.
The Solution
We didn’t ask the client to rebuild anything. Our translation layer slipped right into their existing system, quietly doing the heavy lifting in the background.
The AI began picking up documents as soon as they appeared, translating them while keeping every table and layout just as before. It looked simple on the surface, but it saved hours of formatting work.
We also built a policy glossary from scratch, covering important phrases like No Claim Bonus and Third-Party Liability, so the language stayed uniform across every document, no matter who handled it.
Instead of moving one language at a time, we set up parallel tracks for Hindi, Bengali, Marathi, and Tamil. That single change sped everything up more than they expected.
At the end, our compliance QA did one last sweep, catching anything that didn’t match the disclosure rules before the documents went live.
Key Highlights
- Connectors for smooth integration
- Zero manual formatting after translation
- Multi-language scaling out of the box
- AI plus human QA for accuracy
Impact
- The translation cycle dropped from 12–14 days to 4–5 days.
- Ops workload on formatting fell by 60%.
- Regional queries reduced, Tier-2/3 customers engaged 2.5X better.
- Compliance reviews went faster, with no last-minute bottlenecks.
- Teams regained nearly 30% of their bandwidth for product innovation and growth initiatives.
In any industry, this keeps repeating where language is undoubtedly the basis of trust and compliance, specifically in communication and more. Our AI-powered translation workflow enabled the client to overcome all the hidden bottlenecks that were constraining the growth.
