Devnagri Helped a Leading Financial Brand Localize 5,000+ Website Pages
Our customer is a large Indian financial services company that provides a wide range of consumer financing products, including loans, insurance, and digital financial services.
The group has worked hard to build an internet reputation over the past few years. The major way people learn about their products, talk to clients, and market them is through their website. People usually find out about the brand for the first time on its website.
The number of items and the amount of information available online have both grown. Over time, the website became one of the most crucial avenues for customers to get in touch with the organization.
Challenges
The first hurdle was scale.
The company maintained hundreds of product pages, informational guides, support sections, and campaign landing pages. And the website was constantly evolving. New pages were added regularly, older pages were updated, and marketing campaigns created temporary but high-traffic content.
Managing translations for such a large and frequently changing website quickly became difficult.
Another challenge was terminology accuracy. Financial content leaves very little room for ambiguity. Even minor inconsistencies in translation can confuse users, especially when the content explains financial products, eligibility criteria, or repayment structures. The company needed a way to keep terminology consistent across languages.
There was also the issue of speed. Marketing campaigns and product updates happened often. Without a streamlined localization workflow, the regional-language versions of the website would often lag behind the English version. That gap made it harder to deliver a consistent experience to users across different regions.
Solution
The initiative kicked off with a very clear goal in mind.
Devnagri started by plugging in the website localization API into the website pages, translating them into Hindi and Marathi. That meant getting the main product websites, which get a notable amount of traffic, customer information pages and areas where customers would notice a difference if they could read in their own language.
Once they had that process set, it started on the website so that more pages could be dynamically localized.
The company then brought in some professional linguists to use standard localization workflows to translate over 500 priority URLs. To ensure everything was set, any mistakes in those pages needed to be picked up and the financial jargon had to be used correctly.
Around the same time, they used AI to process around 4,500 other pages. Each of those still got run through checks to make sure the site was clear, consistent and accurate.
With Devnagri Website localization Plugin, they were able to translate a whole website without sacrificing quality and context.
Key Highlights
- 5,000+ website URLs translated into Hindi and Marathi, 500 high-priority pages translated and checked by experienced linguists
- 4,500 more pages were handled through AI-assisted localization procedures.
- Consistent use of financial terms in all website material
- Ongoing help for campaign pages and upgrades that happen over time
- Structured workflow covering translation, review, and quality assurance
Impact
Once the localization workflow was in place, turnaround times improved significantly.
What previously required multiple rounds of coordination could now move through translation and review much faster. The internal team found it easier to keep regional-language pages updated whenever the English website changed.
The scale of multilingual content also grew quickly. With more than 5,000 pages localized, a much larger portion of the company's financial information became accessible to users who prefer reading in regional languages.
Today, the organization is able to keep its multilingual website updated while continuing to expand its digital content.
More importantly, customers across different regions can now access financial information in a language that feels familiar — and easier to understand.
