Devnagri AI Launches Regional Language Services to Boost D2C and E-commerce in Tier 2 & 3 Markets
About the Launch
Devnagri AI, India’s first AI-powered multilingual intelligent infrastructure layer for enterprises, has launched regional language intelligence services aimed at helping Direct-to-Consumer (D2C) and e-commerce brands engage effectively with India’s language-diverse customer base.
Trained on more than 750 million data points across 22 Indian languages and their dialects, Devnagri’s models ensure high accuracy across both widely spoken and region-specific variants, enabling businesses to move beyond the limitations of English-first digital experiences.
Key Offerings
- Conversion-focused localization of product pages, banners, PDPs, SEO content, and reviews with catalog velocity and tone consistency
- Multilingual automation with AI-driven chat and voice bots for order tracking, returns, FAQs, and post-purchase support across WhatsApp, apps, and websites — enabling 15–30% ticket deflection, faster response times, and improved CSAT and retention
- Brand consistency powered by Devnagri’s proprietary BRAIN/DILM model, ensuring glossary, tone, and compliance across PDPs, UGC, and campaigns
Market Impact
A staggering 89% of India’s internet users prefer communicating in local languages. For D2C and e-commerce brands, these capabilities address one of the industry’s biggest growth challenges: trust and conversion in regional markets.
By localizing product descriptions, reviews, and interfaces into regional languages, brands can reduce friction in purchase decisions, improve responsiveness in support, and strengthen post-purchase engagement. In short, Devnagri enables fully native customer journeys from discovery to after-sales, resulting in higher satisfaction, retention, and stronger market share in Tier-2 and Tier-3 cities.
Leadership Insights
Nakul Kundra, Co-founder of Devnagri, said: “The consumer journey is shaped by how easily people can find information and support in their own language. Most of India’s new internet users are non-English speakers, and if brands don’t adapt, they risk losing the largest growth segment. With Devnagri AI, we are enabling businesses to move beyond simple translation to true language intelligence where every interaction, from browsing to post-purchase support, feels native and trustworthy.”
Himanshu Sharma, Co-founder, added: “The future of India’s digital economy depends on how intelligently we bridge the language divide. At Devnagri, we are engineering systems that can learn cultural context, adapt to dialectal shifts, and operate securely at enterprise scale. By enabling on-premises deployment and domain-specific fine-tuning, we’re giving businesses the confidence to engage millions of new users in their own language, without compromising accuracy or privacy. This is how language intelligence becomes a growth engine for the next phase of digital India.”
Industry Applications
Devnagri’s AI-driven approach handles code-mixing, dialect variations, and voice-based queries, making it critical for D2C companies aiming to strengthen customer satisfaction and expand beyond metro audiences. The platform also serves regulated sectors like BFSI and e-commerce, where accurate multilingual support is vital for compliance, customer documentation, and user communication.
