A Microfinance Leader Cut Document Translation Time by 72% in Just One Quarter with Devnagri AI
About the Customer
Our customer is one of India’s largest microfinance institutions, a company that has grown fast by serving borrowers in semi-urban and rural belts. Their scale is staggering—thousands of branches, lakhs of customers, and a steady stream of loan agreements, compliance notices, and community outreach material.
Challenge
The business depends significantly on translated documents to operate effectively. Every form, every policy update, every borrower agreement had to be understood in the borrower’s own language to build and retain trust.
We realized translation was a bottleneck. Whenever new lending products were introduced or RBI guidelines changed, the content team scrambled. Loan agreements in Tamil looked different from those in Marathi. Customer notices in Odia carried terms that didn’t line up with those in Hindi.
Turnaround time was another sore point. Documents often took four to five days to be ready in all regional languages, which meant product launches were delayed. And in finance, time is literally money. On top of that, there was regulatory exposure if “moratorium” or “repayment holiday” was mistranslated, compliance could be questioned.
Solution
Devnagri’s translation API was placed straight into their document management flow. Whenever their central team pushed out a new update, such as a loan agreement, a training manual, or a compliance form, it automatically entered our translation pipeline— No dragging files, no manual uploads.
To make the process solid and sustainable, we collaborated with their legal and compliance officers to develop a comprehensive financial glossary, which became the single source of truth. Every critical term, including interest rates, EMI, collateral, and default, was frozen and locked across all regional languages. This meant zero room for ambiguity.
What made the difference was the hybrid engine we put in place. That balance gave them the velocity they needed without giving up on accuracy.
Key Highlights
Impact
The results spoke for themselves. Translation turnaround fell from 4-5 days to under 36 hours. Internal checks showed that the accuracy has gone up by almost 31%. The dictionary ensured that every borrower, regardless of their location in Bihar or Karnataka, could see the identical words in their native language.
From a business lens, they cut content ops costs by 27%, and more importantly, product launches could now go live across eight languages simultaneously. Within the first quarter, their borrower satisfaction scores in rural regions rose by almost 22%, driven purely by clarity and trust.
For us, the real win wasn’t just speed— it was consistency. Their teams finally had confidence that a borrower in Odisha was signing the same agreement as one in Maharashtra, without a single clause getting lost in translation.
