A Big-Name Asset Management Division Drives 73% Higher Growth Using Translation
About Client
The client is an asset management division of a big Indian business group. They deal with many mutual funds, SIPs, and all the investment solutions provided by the top-tier player. They've already built trust in urban markets, but lately, their focus is expanding, and they're looking to develop more substantial traction in tier 2 and 3 cities.
The main point with the big names is that their materials weren't exactly built for everyone.
The Challenge
When we first spoke to the team, one issue kept coming up. They had the tools — brochures, videos, product guides — all polished and professional. Many of the audience weren't fluent in English, and the company tried reaching out.
The challenges they faced were:
- Potential investors in places like Bhopal, Madurai, Guwahati, and more weren't connecting with the content
- They had legal paperwork, product brochures, and investor guides, but only in English or sometimes Hindi
- Local sales teams were spending too much time explaining things
- Manual translation was slow and hit-or-miss, with a varied quality
We realized, it's not only a language problem. It's a trust problem. When it comes to investments, they hesitate if they don't fully understand something. Or worse, they back out.
Solution
We offered an adaptation model driven by AI-powered translation. We translated brochures, forms, and key documents into multiple Indian languages.
We took their existing videos and added subtitles — accurate, easy to follow, and timed right. Then we went a step further — dubbed those videos, using native voice talent that made the content feel local and trustworthy.
We also helped with marketing collateral, ensuring every piece, whether online or printed, could speak directly to the target audience. Everything stayed consistent. The message was the same, but now it could be understood by way more people.
Key Features
- Multiple content formats are covered, including documents & videos
- Subtitles and dubbing are done using voices that fit the tone
- Regional language support is available across the board, from Tamil to Bengali to Marathi
- Fast delivery and clear review cycles
- Most importantly, the content is nuanced and context-friendly, not machine-generated or robotic
Impact
Regional engagement caught pace. More people stayed longer on the page, and the number of queries increased on the contact us form.
Sales teams reported fewer follow-up calls needed just to explain materials. They saw more substantial interest in local cities, precisely what they aimed for.
It saved them time and helped them build trust with audiences who were previously on the fence. We just ensured it reached people in a natural, relatable, and transparent way.
